Social-first,
relationship-first,
authentic brand marketing and communications
Social Media
Insight-driven strategies, social-first content, and ongoing community engagement designed to stop thumbs and spark conversation.
Influencer Marketing
End-to-end creator partnerships that deliver authenticity, performance, and storytelling that extends across paid and organic channels.
Public Relations
Positioning, messaging, and earned media strategies that elevate thought leadership and place brands in the right conversations.
Creative + Content
Experiences, visuals, and stories built to captivate — from event production and branded merchandise to video, photography, and design.
Research + Insights
Cultural, audience, and category intelligence that power decisions — bringing clarity, direction, and measurable growth.
The Custom Studio
High-quality, tailor-made products crafted from concept through fulfillment. Whether event décor, curated influencer kits, promotional items, or small-batch apparel, we manage sourcing, production, and delivery with speed, precision, and competitive pricing — ensuring every product feels thoughtful and elevated.​
Who We Are
Smart Digital is a woman-owned and led full-service digital consultancy, based in the NYC area, creating social-first content and storytelling for brands worldwide.
We focus on digital transformation, brand building, PR, influencer marketing, audience development, reputation management, content creation, and social media strategy.
Our team of experts specializes in developing creative campaigns and sustainable strategies to create an online voice, grow awareness, build community and increase overall engagement.
Our Superpower
We believe the strongest brands tell one connected story.
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In today’s landscape, PR, social, influencer, content, and product experiences can’t operate in isolation. Our superpower is unifying these channels into a single, strategic narrative that builds credibility, amplifies reach, and strengthens brand affinity.
Brand Partners
Current and former #clientlove
Meet the Founder
Shari Joseph is the founder and CEO of Smart Digital, a global brand marketing and communications consultancy operating at the intersection of culture, technology, and growth.
Shari has led digital strategy and brand programs for some of the world’s most recognizable companies, including American Express, Meta, Uber, Twitter, and TripAdvisor. Her work focuses on building innovative, first-to-market programs across social media, influencer partnerships, and platform integrations.
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She has been recognized as one of Brand Innovators’ 40 Under 40, honoring her impact on modern brand storytelling and digital engagement.
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Before founding Smart Digital, Shari served as VP of Global Digital Partnerships & Development Strategy at American Express, where she helped launch the brand’s official social media channels and acted as the face and voice of American Express across emerging platforms.
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Her role bridged strategy, storytelling, and innovation — translating enterprise capabilities into culturally relevant digital experiences.